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+39 049 876 1188

RCE Foto in Europe

RCE Foto is the largest certified used photography marketplace in Italy and is continuously expanding across Europe.
Today it counts 18 stores in Italy and Europe, including Berlin, Paris and Vilnius, and a network of over 90 partner stores, with roots stretching back more than 50 years of experience in the industry.

At RCE Foto stores, at partner outlets and on the portal rcefoto.com you can buy certified used gear with up to 4 years warranty and sell your photographic equipment with complete peace of mind. The group also handles new products from all major international photography brands.

Why RCE Foto

Features

Our customers describe us as serious, reliable, fast, competent and unique. Our secret is simple: we always aim to give more than expected. That way we haven’t just gained customers, we have built a real community of fans that supports us and helps us grow every day.

Results

RCE Foto is the only photographic retail chain with its own proprietary ecommerce/marketplace in Europe specialized in certified used gear up to four years. We have built a model that surpasses the numbers and performance of any independent store, turning word of mouth and trust into a continuous growth engine.

Vision

We have broken the patterns of a sector dominated by the big brands and ever-shrinking margins on new products. RCE has chosen certified used photography with up to 4 years warranty, a model that combines sustainability, economic value and customer loyalty: customers are not only buyers, they also become our suppliers, entering into a relationship of mutual and lasting trust.

Context

The European market still offers very little structured competition. Private sellers online cannot guarantee reliability, continuity, nor above all provide any warranty. In this gap, RCE Foto positions itself as a unique and credible player.

Strategy

Working with used gear means not only convenience, but also offering a commercial model in line with the philosophy of sustainability and sharing. In an age of fast consumerism, RCE builds lasting value, creating an international community that embraces this vision.

People

At the core of RCE are people: trust, honesty and sharing are our founding values. Every year we invest in research and development with an internal Dream Team that implements proprietary technological solutions to stay one step ahead. Because improving is not a project: it’s our way of working.

Our numbers

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RCE Stores
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Active partner stores
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Used cameras and lenses in catalog
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new items uploaded weekly
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page views per month on rcefoto.com
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The profile of our Affiliate

01.

Reliability

02.

Professionalism

03.

Honesty

04.

Kindness

05.

Passion

06.

Empathy

Joining RCE Foto means sharing these values every day.
This is a sector where you cannot improvise: you need knowledge of the photographic world, genuine passion and the desire to build long-lasting relationships with customers.

These are the values that make us unique and have enabled us to become the largest photographic retail chain specialized in certified used gear in Europe.

Do you recognize yourself in this description? Then you are the right person to grow with us.

Need more information?

Do you want to learn more about the RCE Foto franchising project?
Fill in the form: you will be contacted by our manager, who will provide all the details and answers you need to properly assess this opportunity.

Fill in the form and you will be contacted by our manager who will give you all the necessary information.







    By clicking on "Send" your message, your name, your email address and the data entered will be saved by the system and used to be able to reply and send you the presentation of the project (Read the complete information)

    The benefits of affiliation

    • Recognized and authoritative brand: over 50 years of history and the largest retail chain in Europe specialized in certified used photography.
    • Unique market with no direct competition: no other business in Italy (and very few in Europe) offers the same presence, turnover and quality of service in the used photography sector.
    • High margins and proven ROI: a business model focused on profitability, with fast returns on invested capital.
    • Guaranteed territorial exclusivity: area protection to maximize the value of your business.
    • No mandatory inventory investment: lean management without tying up capital.
    • Constant performance monitoring: centralized dashboards and KPIs always under control.
    • Simplified management: efficient operations, requiring minimal sales staff.
    • Integrated proprietary software: complete management of purchases, stock, pricing, sales and marketing from a single platform.
    • Innovation and continuous training: constant updates, technical and managerial support and training.
    • Immediate visibility: direct integration with rcefoto.com (2,000,000+ pageviews/month) and with external marketplaces (Subito.it, Facebook Marketplace, Leboncoin, Ebay Kleinanzeigen, etc.) managed centrally.
    • Community and partnerships: collaborations with leading forums such as Juza Photo and a strong social presence (Facebook, Instagram, YouTube) supported by targeted advertising investments and dozens of creators producing content for us.
    • Dedicated development team: constant innovation for software, procedures and strategies.
    • Comprehensive training: a practical, bureaucratic and administrative program of at least 12 weeks, with travel expense reimbursement included, at our central point of sale.

    RCE stores

    Do you want to discover where we are already present?

    Visit the section Our stores on rcefoto.com and discover the RCE Foto network in Italy and Europe.

    Frequently asked questions

    What does the affiliate concretely benefit from?

    • A brand with over 50 years of experience and a consolidated reputation in the used photography sector.
    • Exclusive use of the RCE Foto brand for the point of sale, signage and all communication.
    • Comprehensive training program (12 weeks) on practical, bureaucratic and managerial aspects, with travel expense reimbursement covered by RCE.
    • Exclusive area (minimum 20 km radius): no other RCE point of sale in direct competition.
    • Pre-opening support: market research, location selection, handling of bureaucratic procedures, design and fit-out works.
    • Financial assistance: updated business plan, support in applying for bank financing or subsidized grants.
    • Proprietary technology: access to the centralized management system and a control panel that allows you to manage sales, purchases and inventory from day one in an integrated way.
    • Marketing assistance: a dedicated team that supports communication, targeted advertising campaigns and digital strategies.
    • Agreements with authorized repairers for all photographic brands.
    • Immediate visibility: inclusion of the point of sale on rcefoto.com (approximately 2,000,000 monthly page views) and the possibility to sell online from day one.
    • An already international network: 18 stores already active with a catalog of about 20,000 available items.

    What are the timelines?

    From the signing of the contract to the opening of the store it takes on average about 16 weeks.
    Here is how the path is structured:

    • Training – An intensive 12-week program, combining classroom and on-the-job support, to acquire all the practical, management and bureaucratic skills required.
    • Preparation works – In parallel, interventions are carried out in the new point of sale: electrical system, IT network, painting and furnishings.
    • Final setup – The last week is dedicated to furniture assembly, placement of internal communication materials and setup of digital tools.

    Result: in less than 4 months the shop is ready to welcome customers, operational and already integrated into the RCE Foto network.

    How long does the training last?

    The training has a minimum duration of 12 weeks, modulated according to the affiliate’s level of experience.
    It takes place at our center in Padua, in Riviera Tito Livio, and includes:

    • Work method and company philosophy – to internalize the approach that made RCE a reference brand.
    • Sales strategies and customer relationship – to maximize commercial performance from day one.
    • Operational management – administrative, technical and organizational aspects necessary to run the shop independently.

    A structured program to reach the opening with solid foundations and a proven method.

    Who looks for the premises?

    The search for the premises is an activity we carry out together with the affiliate.

    • The affiliate, knowing the territory well, identifies the possible locations.
    • RCE Foto analyzes the competition, evaluates the position and supports the choice of the most suitable solution.
    • At the same time, we negotiate the best economic and contractual conditions.

    In this way we combine local knowledge with the experience and skills of our team, ensuring the optimal choice for starting the store.

    What does the furnishing consist of?

    RCE stores are not aseptic spaces: they breathe photography.
    We envision them as true meeting and inspiration places, where professionals and enthusiasts feel at home, surrounded by images, tools and stories.

    • Design by our team of architects: we design and develop furnishings that are as functional as possible, following formats tested and refined over years of experience.
    • No rigid format imposed: the affiliate has freedom to customize, while maintaining the brand’s characteristic elements.
    • Distinctive RCE elements: signage, sales counter and visual materials provided by us with graphic files already adapted to the shop dimensions.
    • Shelving with visual identity: behind the counter, the exposed structure is completed with personalized graphics that run the entire length, reinforcing coherence and brand recognition.

    The result is a professional yet warm environment, where photography is the protagonist and customer relationships become natural.

    What is the total investment?

    No initial activation fee is required.
    The affiliate must only bear the typical costs of running a commercial activity, which include:

    • rent and related deposits;
    • painting according to institutional colors;
    • possible interventions on electrical and lighting systems (variable depending on the state of the premises).

    Generally, works are carried out economically, with contained costs proportional to the starting situation.
    The supply of the entire furniture is provided by RCE, according to the format designed by our team of architects.

    Are selling prices imposed?

    No, prices are not imposed. Each geographic area has its own market characteristics and, in the initial phase, a specific territorial survey is carried out to define the correct positioning.

    Consider that the used market is influenced by several factors:

    • availability (or scarcity) of similar products;
    • possibility of selling over 65% of items also online, to a wider audience;
    • age, demand and sales history of the item;
    • price fluctuations linked to local and international demand.

    Our approach is not to set the lowest price, but the “right price”, consistent with the market average and able to guarantee sustainability and margin.

    Thanks to our analysis systems, the affiliate receives dynamic suggestions on the best price, updated based on turnover, availability and market trends, with the possibility to differentiate pricing policies depending on the target market.

    Contact us now!

    Do you want to learn more about how to open your RCE Foto Store?

    Contact us now: the next RCE store could be yours.
    Or come visit us at our headquarters to discover up close how to turn this opportunity into your future.

    RCE Foto

    Riviera Tito Livio, 32
    35123 Padova

    Opening hours

    Mon 15.15/19.30
    Tue | Sat 9.15/13 – 15.15/19.30

    Phone

    Switchboard: +39 049 8761188