RCE Foto was founded in 1965 and has grown since. Now it counts 13 Stores and over 60 partner shops in Italy and the rest of Europe.
RCE allows its customers to sell and purchase used photographic material through: the rcefoto.com site, by contacting one of the RCE stores or one of the Partner stores.
Our Customers define us as: serious, reliable, fast, honest, professional, fantastic, skilled, kind, unique. How did we achieve this? It’s simple: we always try to ensure the best possible product and service, giving customers even more than what they expect. This mindset allowed us, over time, to build a soldid customer base, that is enthusiastic about RCE, so much so that they talk positively about us, creating a virtuous cycle of growth.
Unprecedented turnover results in the photografic sector for 2019/2020 given that we are a group of independent Stores.
The best advertising is a satisfied Customer. Our service shall always be: honest, unique, special, “fantastic”, professional, reliable.
RCE Foto breaks the ruling of the “Top 5” Camera manufactures (Canon, Nikon, Sony, Fujifilm). Selling new products is becoming ever more difficult. The comppetition is pushing down margins on sales, consequence being that retailers are having a hard time making ends meet.
We are breaking the bond with the big Camera manufacturers, making our Customers our main suppliers through the sale of used gear. This creates an almost intimate bond with the Customer, who becomes our friend an fan, allowing for a business that is based on a product that allows for greater margin and a more sustainable business.
On top of that, we are enabling the reuse of electronics, bringing a positive impact on the environment and making for a more self-aware business.
We operate in a market where competition is low.
Few to no businesses are centered on the sale of used gear.
Almost every retailer is based on the sales of new gear, treating used gear only as a small side service.
People selling privately are not competitors, as they are not able to provide the same service, warranty and reliability of a specialized photography business.
Trading pre-loved gear is an optimal strategic move.
That is not only given by the profitability, as it also combines a philosophy of ever increasing popularity: the vision of a market made more sustainable by opposing widespread consumism logics, embracing instead the idea of a sharing economy and ancountering a customer base that shares this way of thinking.
People are RCE’s focus. Trust and honesty are the pillars of our business. We believe in constant innovation: we constantly invest in researching new technologies and solutions for our business.
Our “dream team” is always developing and testing new possibilities.
We are in constant search of improvement, and we are only at the start of this journey.
Fill out the form and you will be contacted by our manager who will be able to give you all the necessary information.
Normally, from the time of signing the contract to opening, it takes about 16 weeks.
During this period the training course is carried out and, in the meantime, the necessary works are carried out in the new store (electrical system, network, painting, furniture).
The last week is dedicated to setting up the Store and advertising the new opening.
The training takes at least 12 weeks, depending on the experience of the franchisee. During this period of time you will learn our methodologies, our philosophy, sales strategies and several aspects related to business management.
This activity is carried out in collaboration with the franchisee
Our Franchisees should have knowledge about the local dynamics of the area, they can suggest possible locations.
RCE evaluates the local competitors and helps choosing the best location.
Our RCE Stores should give out “”photography vibes””. Every store should be more welcoming than the usual stores associated with big tec companies.
There is no mandatory design requirements, but there are certain elements required, like: advertising sign, counter and further visual elements.
The visible shelfs behind the counter will have some specific graphics.
There is no intial activation fee.
There are standard costs associated with the startup of a business.
Every area has its own market and consequently differences in pricing. There are several factors to consider in the pricing strategy, and that is an aspect covered in the trainig phase. There are no predetermined prices, but it is advised not to drive prices below the average but to make the correct price.
Contact us now or come and visit us at our headquarters!
